AdNU Marketing Students Win in AME Research Congress | Ateneo de Naga University

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AdNU Marketing Students Win in AME Research Congress

Out of all the students from different schools who participated in the Parallel Session of the Marketing Research Congress (MARC) 2014, Senior BSBA Marketing Management students Martin Carlo A. Juco, Marc Paul P. Dimabayao, and Allan Jake B. Caño  won the Best Paper and Best Group Presentation for their research paper entitled “The Determinants of Designing Marketing of Branded Apparels” in the recent Parallel Session of the Marketing Research Congress (MARC) 2014 dubbed as “From Theories to Strategies.”

In the same congress, Angelo Traqueña, Marketing Management alumnus also won the Best Presentation for his research paper entitled, “Latent Effects of Market Strategies to Masculine Wash Customers.”

The event was sponsored by the Association of Marketing Educators of the Philippines, Inc. (AME) and held last September 25, 2014 at the San Beda College, Mendiola, Manila.

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